ORIGIN
Sicario Studios started with a nickname.
Sole Sicario
At custom shoe school, fellow makers called me Sole Sicario — a nod to how I approached the craft and “murdered soles”. Sicarios are known for being destructive. I kept the name because I liked the tension in it. With Sicario Studios, I get to reshape that narrative entirely — using the same precision and intention, but in service of creation.
This studio exists because the market — especially luxury — doesn't see the people I make for. People who came up different. Who carry their culture into every room they walk into. Who appreciate quality not as a status signal but as a standard they've always held themselves to.
That's who we build for. That's who we are.
The Maker
Before becoming a maker, I spent years as a creative director and marketing executive building some of the world's most recognized brands — Citi, Diageo, PepsiCo. I know what it takes to build something people trust.
I'm Puerto Rican, Brooklyn-raised, and a lifelong sneakerhead. My education runs from LaGuardia High School of Music & Art and Performing Arts to the Fashion Institute of Technology to Parsons School of Design. I left a career at the top of my industry to build something that didn't exist yet — a contemporary leather works studio rooted in culture, built for a new generation of Americans on the rise, and can finally be seen.
I'm also the proud father of two of my greatest creations — my sons.
The Philosophy
Every product we make carries the Duo — our design philosophy built on dual textures, dual colorways, and the duality of navigating multiple worlds at once. It came from a personal place. As a Puerto Rican kid raised left-handed but trained to be right-handed, I learned early to see everything through two lenses. That worldview became the foundation of how I design.
We source thread from Japan. Leather from Italy, France, and America — working directly with the same tanneries that supply the houses you already know. We produce in small batches. Everything is made to order. The opposite of disposable.
Grit was our inheritance, not wealth. This studio is what we built with it.
Marcus Jimenez aka “Sole Sicario”